I am Joanne Gordon, a writer who works with business leaders and creative thinkers to capture their voices, sharing their experiences and insights with the world.

For more than two decades—as a reporter for Forbes magazine, a columnist, six-time author/ghostwriter and corporate communications professional—I’ve shaped people’s stories and humanized abstract, often complex topics.

I’m intrigued by leaders behind great organizations; by individuals who succeed despite tremendous odds; and by people whose bold visions and creative processes have lasting impact. When ideas are worth spreading, I consider it a privilege to be part of that journey.

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Onward, the New York Times bestseller which I co-wrote with Starbucks CEO Howard Schultz, tells the story of Howard’s return as chief executive to revive the company that he built from 11 stores into a global organization. Howard has always been a leader who strives to balance profitability with social conscience, and in Onward: How Starbucks Fought for Its Life without Losing Its Soul, we recount step-by-step the company’s journey to maintain this delicate balance as it struggled to come back from the lowest points in its almost 40-year history. More…