I am Joanne Gordon, a writer who works with business leaders and creative thinkers to capture their voices, sharing their experiences and insights with the world.

For more than two decades—as a reporter for Forbes magazine, a columnist, six-time author/ghostwriter and corporate communications professional—I’ve shaped people’s stories and humanized abstract, often complex topics.

I’m intrigued by leaders behind great organizations; by individuals who succeed despite tremendous odds; and by people whose bold visions and creative processes have lasting impact. When ideas are worth spreading, I consider it a privilege to be part of that journey.

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Most recently, I co-wrote Onward, the New York Times bestseller, with Starbucks CEO Howard Schultz. The book tells the story of Howard’s return as chief executive to revive the company that he built from 11 stores into a global organization. Howard has always been a leader who strives to balance profitability with social conscience, and in Onward: How Starbucks Fought for Its Life without Losing Its Soul, we recount step-by-step the company’s journey to maintain this delicate balance as it struggled to come back from the lowest points in its almost 40-year history. More…