Books

Onward:
How Starbucks Fought for Its Life
without Losing Its Soul

By Howard Schultz with Joanne Gordon
(Rodale Books, March 2011)

#1 on the New York Times, Wall Street Journal and USAToday bestseller lists

From a starred review in Publishers Weekly:

“In 2000, Starbucks founder and CEO Schultz stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company’s recent history, Schultz–feeling that the soul of his brand was at risk–returned to the CEO post. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Peppered with stories from his childhood in tough Canarsie, N.Y., neighborhoods, his sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer.”

 

From Amazon Best Books of the Month, April 2011
and one of Amazon’s overall Best Books of 2011 and Best Books in Business and Investing:

“Onward is not a puff piece…Conflicts, raw emotions, high stakes: Onward is a business book that goes beyond feel-good maxims and actually has a story to tell.”

For more information, please visit starbucks.com/onward.

Closing The Engagement Gap:
How Great Companies Unlock Employee Potential for Superior Results

By Don Lowman and Julie Gebeaur with Joanne Gordon
(Portfolio, 2008)

In this practical, illustrative guide to driving employee engagement, Joanne worked with the principals of one of the world’s leading human resources organizations to bring their firm’s groundbreaking global research to life with examples and CEO insights from eight leading companies, including Campbell Soup, Honeywell International, REI, EMC, Novartis and MGM Grand Hotel and Casino. Wrote Publishers Weekly, “This timely and convincing argument breaks new ground and is a must-read for HR departments, managers and executives at every level.”

Be Happy At Work:
100 Women Who Love Their Jobs, and Why

By Joanne Gordon
(Ballantine Books, 2005)

In Be Happy at Work, Joanne profiled 100 diverse women—from executives to celebrities, artists to engineers—who found happiness in the workplace. Both prescriptive and inspirational, Be Happy At Work helps women craft their own happy working lives by profiling those who already have. Booklist called Be Happy “absolutely inspiring,” and the Library Journal described it as “fantastic—highly recommended.” In addition to a six-city book tour, Joanne and the book were featured in USA Today, The New York Times, Glamour, The Boston Globe and the Chicago Tribune, among others.

Rules of the Red Rubber Ball:
Find and Sustain Your Life’s Work

By Kevin Carroll
(ESPN Books, 2005)

After meeting business and creativity consultant Kevin Carroll, Joanne worked with him to turn his dynamic life story and business philosophy into this whimsical pocket-sized book that Newsweek called “an adult’s version of Dr. Seuss’s Oh, The Places You’ll Go!” Kevin originally self-published the book, and its success prompted ESPN Books to acquire the rights. Kevin continues to speak to audiences around the world and share his ideas as well as his book.

Roadtrip Nation:
A Guide to Discovering Your Path in Life

By Mike Marriner and Nathan Gebhard with Joanne Gordon
(Ballantine Books, 2003/2006)

Joanne’s first book resulted from an article she wrote for Forbes about two entrepreneurial college grads traveling the country interviewing fascinating people to figure out what to do with their own lives, and help their peers do the same. Together, Mike, Nathan and Joanne turned more than 30 interviews that the pair conducted on their cross-country trip into an informative, widely hailed career guide. The book combined first-person interviews with a hands-on guide to informational interviewing in a conversational, approachable style. Roadtrip Nation evolved into a successful company, a film documentary and ongoing series on PBS, airing nationwide.

What It Takes:
Speak Up, Step Up, Move Up

By Amy Henry
(St. Martin’s Press, 2004)

After the first highly-rated season of NBC’s reality show The Apprentice, Joanne collaborated with Amy Henry—a final contestant who became well known and respected as the “last woman standing”—to write a book offering young businesswomen practical career guidance. The book touched many readers and enhanced their working lives. It was re-released in paperback in 2005 and translated into Czech, Spanish and Japanese.