Client and Author Reflections

Howard Schultz
Chairman, President and Chief Executive Officer
Starbucks Coffee Company
Author, Onward: How Starbucks Fought for Its Life Without Losing Its Soul

“The research, writing and editing process were made almost seamless by the extraordinary talent and grace of Joanne Gordon, who was able to capture my voice on the page. She routinely and unselfishly accommodated my own busy schedule. I am so proud of this book and could never have done it without her.”

Bill McDermott
Chief Executive Officer
Author, Winners Dream: A Journey from Corner Store to Corner Office

“Joanne was a remarkable partner in the book’s evolution. She found my voice for the book, and helped me write my story in a manner that allowed me to prioritize the demands of running a global corporation. I could not have possibly imagined a better writer and friend.”

Colin Dickerman
Editor of Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Vice President, Publishing Director, Rodale

“Joanne Gordon is one of the most skillful writers I have ever had the pleasure of working with. The relationship between writer and co-writer is notoriously complex and oftentimes that tension can be felt on the page. In contrast, Joanne is able to seamlessly and confidently inhabit an author’s voice, bringing the resulting narrative alive in a way that feels completely natural and authentic. Her talent is remarkable.”

Don Lowman and Julie Gebauer
Principals, Towers Watson
Authors, Closing the Engagement Gap:
How Great Companies Unlock Employee Engagement

“We both love to write and share our ideas, and Joanne is an experienced author without whom we would not have been able to complete this book. Joanne kept us focused on deadlines and on the key messages we wanted to convey while helping us eliminate (most of) our consulting language. She combed through thousands of pages of background materials and interview notes and helped us crystallize our thoughts and convey them succinctly. We are grateful for her partnership and have enjoyed sharing this experience with her. We sincerely appreciate her energy, enthusiasm and commitment.”

Mike Marriner and Nathan Gebhard
Founders, Roadtrip Nation
Authors, Roadtrip Nation: A Guide to Discovering Your Path in Life

“Joanne was so much more than just a co-author for Roadtrip Nation, she became a real founding piece of the movement we were trying to build. Originally we were concerned that having someone write the book with us would just feel like a journalist observing our experience from the outside. What actually happened was that she took off the gloves and really got under the hood to help build what Roadtrip Nation would eventually become. We became great friends along the way, and she truly helped Roadtrip Nation to find its voice and place in the world. It’s hard to imagine our journey without her being a part of it.”