Introduction

I am Joanne Gordon, an author and co-writer who works with business leaders and creative thinkers to capture their voice and share their experiences and insights with the world.

This is my profession, yes, but it’s also my passion.

For more than two decades—as a reporter for Forbes magazine, a columnist, eight-time author/ghostwriter and corporate communications professional—I’ve shaped people’s stories and given their voices authentic, powerful life on the page.

The individuals I write with aspire to change the world—or at least their corner of it—and leave a legacy worthy of their life’s work. My role is to clarify and amplify their voices, presenting their philosophies and experiences in meaningful ways that engage, inform and inspire a niche or global audience.

Most recently, I worked with SAP CEO Bill McDermott to write the national bestseller “Winners Dream: A Journey from Corner Store to Corner Office,” which  follows Bill’s career trajectory from the small deli he owned as a teenager to his years as a salesman for Xerox to his current role as CEO of the world’s largest business software company. Told in Bill’s voice, “Winners Dream” is a leadership memoir laced with insights for building a career as well as a business, and will be published by Simon & Schuster in October 2014.

In 2011, I co-wrote a book with Starbucks CEO Howard Schultz that tells the dramatic story of his return as chief executive to revive the company that he built from 11 stores into a global organization. Howard has always been a leader who strives to balance profitability with social conscience, and in Onward: How Starbucks Fought for Its Life without Losing Its Soul, we recount step-by-step his journey to maintain this delicate balance as Starbucks struggled to come back from the lowest point in its almost 40-year history.

The authors, editors and publishers I work with are much more than clients. Together we forge trusting relationships that last well beyond the high quality work we produce together.

One way to explain what I do:

I help leaders express their voice on the page.

A better way to define what I do:

I write to inspire and inform
by capturing leaders’ voices and
helping them share creative ideas;
tell stories that reveal their life lessons and personal truths; and
tap the humanity and emotion inherent in business and work,
all through a collaborative writing process
that is enlightening, professional and fun.